Marketing Tools & Calculators
Free, practical calculators for marketers and creators — measure engagement, price your ad buys, track click-through and conversion, prove ROAS, and estimate influencer rates, all in one place.
📈 Engagement Rate Calculator
Turn likes, comments, shares, and saves into an engagement rate against your followers or reach — plus a rating that tells you at a glance whether a post is underperforming or outperforming
💸 CPM Calculator
Work out cost per 1,000 impressions in any direction — solve for CPM, total spend, or impressions from the other two figures to plan and compare ad buys
🖱️ CTR Calculator
Get the click-through rate from clicks and impressions, and add ad spend to see your cost per click too — a quick read on how compelling your creative and targeting really are
🎯 Conversion Rate Calculator
Measure the share of visitors who convert, and drop in ad spend to reveal your cost per conversion — the numbers that tell you whether a funnel or landing page is paying off
💰 ROAS Calculator
Enter revenue and ad spend to see return on ad spend as a ratio, ROI percentage, and profit — the headline metric for proving a campaign made money
🤳 Influencer Rate Calculator
Estimate an indicative sponsored-post rate from follower count, engagement rate, and platform — a starting point for pricing collaborations or budgeting a creator campaign