💰 ROAS Calculator
Enter the revenue a campaign earned and what you spent on ads to see your return on ad spend, ROI percentage, and profit — the numbers that prove a campaign paid off.
🧮 Return on Ad Spend
What is a ROAS Calculator?
Return on ad spend is the metric that answers the question every marketer is asked: did the campaign make money? It compares the revenue a campaign generated with what you paid to run it, and this calculator turns those two figures into a clear ratio in one tap.
Alongside the headline ratio it returns ROI as a percentage and the raw profit, so you can present the result in whatever language your stakeholders speak. Use it to compare channels, set spend targets, and decide which campaigns deserve to scale.
❓ Frequently Asked Questions
What is ROAS and how is it calculated?
ROAS — return on ad spend — is revenue divided by ad spend. Spend $1,000 and earn $4,000 and your ROAS is 4, expressed as 4:1, meaning every dollar spent returned four. This calculator also shows the same result as an ROI percentage and the raw profit so you can read the outcome whichever way your team prefers.
What is the difference between ROAS and ROI?
ROAS compares revenue to ad spend as a ratio; ROI compares profit to ad spend as a percentage. A 4:1 ROAS is a 300% ROI because you kept $3,000 profit on $1,000 spend. ROAS is quick for judging media efficiency, while ROI, which subtracts the cost first, better reflects whether the campaign truly grew the bottom line.
What is a good ROAS?
It depends on your margins. A business with slim margins may need a high ROAS just to break even, while a high-margin product can be profitable at a lower one. A common rule of thumb is 4:1 as a healthy target, but the honest break-even point is set by your own costs — use this tool to model different revenue and spend scenarios.
Does ROAS account for product and overhead costs?
No. ROAS compares revenue only to ad spend, so it ignores the cost of goods, shipping, and overhead. A campaign can post a strong ROAS and still lose money once those are included. Treat ROAS as a media-efficiency metric and pair it with margin-based profit figures before declaring a campaign a success.