🖱️ CTR Calculator
Enter clicks and impressions to get your click-through rate, and add ad spend to see your cost per click too — a quick read on how well your creative and targeting are working.
🧮 Click-Through Rate
What is a CTR Calculator?
Click-through rate is the clearest signal of whether your message earns attention. It measures how many of the people who saw an ad, post, or link actually clicked — and this calculator turns your raw clicks and impressions into that percentage instantly.
Feed in your ad spend as well and it also returns cost per click, so you can weigh how engaging a campaign is against what each click costs. Use it to A/B test headlines and creative, compare channels, and spot the ads that deserve more budget.
❓ Frequently Asked Questions
How is click-through rate calculated?
CTR is clicks divided by impressions, multiplied by 100. For example, 150 clicks from 10,000 impressions is 150 ÷ 10,000 × 100 = 1.5%. It applies to search and display ads, social posts, email links, and any other placement where you can count both the views and the clicks.
What is a good CTR?
It varies by channel and intent. Search ads often see CTRs of a few percent because the audience is actively looking; display and social ads are usually well under 1%; email click rates commonly sit in the low single digits. Compare against your own history and channel norms rather than a single universal target.
How does CTR relate to cost per click?
They are linked but distinct. CTR measures how often people click; cost per click (CPC) measures what each click costs. If you enter your ad spend, this calculator divides it by clicks to show CPC alongside CTR. A higher CTR often lowers CPC on auction platforms because relevant ads are rewarded with cheaper placements.
How can I improve a low CTR?
Sharpen the offer and the hook, match the creative to the audience's intent, test stronger headlines and calls to action, and tighten targeting so fewer of the wrong people see the ad. Track CTR before and after each change here so you can tell which tweaks actually moved the needle.