Category
Brand hype
The Alchemy of Brand Hype: How Brands Turn Noise Into Obsession
The Alchemy of Brand Hype: How Brands Turn Noise Into Obsession In an age where attention is the ultimate currency, brands have mastered the art of crafting hype that feels…
Purple Riot Lands Back-to-School Campaign for Hype
Purple Riot has been appointed to deliver a back-to-school campaign for lifestyle brand Hype, marking the latest fashion and retail appointment for the Manchester agency. In a bid to own…
The Great Lululemon Debate: A Two-in-One Dress Sparks Frenzy and Hype
Synopsis The Rise of the 2-in-1 Maxi Dress The Lululemon 2-in-1 maxi dress, a multi-functional garment that functions as both a strapless dress and an ankle-length skirt, has become the…