Purple Riot has been appointed to deliver a back-to-school campaign for lifestyle brand Hype, marking the latest fashion and retail appointment for the Manchester agency.
In a bid to own the summer holidays, Hype has enlisted Purple Riot to handle product placement and experiential activities throughout the summer.
The Be Bold. Be You. campaign features brand activations across high-footfall locations and a TGJones window takeover, all designed to capitalize on the peak period for Hype.
“Back to School is one of the most important moments in our calendar, and this year we wanted to go bigger, bolder, and more visible than ever,” said Joanne Reidy, Head of Marketing at Apparel Brands.
"Purple Riot understood the assignment from day one, bringing the kind of creative thinking, energy and execution that makes a difference. We’re excited to see the impact this campaign will deliver."
The appointment is the latest fashion and retail appointment for Purple Riot, following Bench and Hatty.
"Hype is a brand that doesn’t play it safe, and neither do we," added Nikki Kitchen, Founder and Managing Director at Purple Riot.
“This campaign is all about showing up, standing out, and giving the Back-to-School moment the energy it deserves. From media relations to social media takeovers, we’re bringing Hype’s personality to the forefront and making sure it lands with serious impact.”
Key Highlights:
• Purple Riot to handle product placement and experiential activities throughout the summer
• Be Bold. Be You. campaign to feature brand activations across high-footfall locations and a TGJones window takeover
• Campaign aims to capitalize on peak period for Hype and own the summer holidays
Quote:
“Back to School is one of the most important moments in our calendar, and this year we wanted to go bigger, bolder, and more visible than ever,”
“Purple Riot understood the assignment from day one, bringing the kind of creative thinking, energy and execution that makes a difference. We’re excited to see the impact this campaign will deliver.”
Definitions:
Experiential activities refer to events or experiences that are designed to engage and entertain customers. In the context of this campaign, experiential activities may include brand activations, product placements, and other promotional activities.
Brand activations refer to promotional activities that are designed to engage customers with a brand. In the context of this campaign, brand activations may include events, social media takeovers, and other activities that promote Hype’s products and services.
Media relations refer to the activities and strategies used by companies to secure media coverage and public awareness. In the context of this campaign, media relations may include press releases, media kits, and other materials used to secure media coverage and promote Hype’s products and services.
Key Statistics:
Expert Opinion:
“Hype is a brand that doesn’t play it safe, and neither do we. Purple Riot understands this and is bringing the right kind of creative thinking, energy and execution to the table.”
Case Study:
Conclusion:
Purple Riot’s appointment to handle Hype’s back-to-school campaign marks a significant milestone in the agency’s fashion and retail portfolio. With its expertise in product placement and experiential activities, Purple Riot is well-positioned to deliver a high-impact campaign that showcases Hype’s personality and resonates with its target audience.
By capitalizing on the peak period for Hype and owning the summer holidays, the campaign aims to drive brand awareness and engagement among its loyal customers and new shoppers.
