South Africa’s vibrant hip-hop scene is known for its unique blend of storytelling, rhymes, and beats. One group that has been making waves in the scene is the Qwellers, a collective of ten energetic young men who are redefining the confines of South African hip-hop. Who are the Qwellers?
The Qwellers originally began as a duo, with a shared passion for creating music that is authentic and unfiltered. They adopted the Qwel It lingo from their previous mentor, Dr Peppa, and over time, the group has evolved into a powerful collective that is breaking barriers and pushing boundaries.

1. Reinventing the Qwel It Lingo
2. Creating a New Wave of Hip-Hop
3. Breaking Down Barriers

The Qwellers’ music is a reflection of their unique perspective and experiences, with a focus on storytelling and social commentary. Their songs are often infused with catchy hooks and infectious beats, making them a standout in the South African hip-hop scene.

“We are thrilled to welcome and introduce Qwell It on a Summer Levol to our loyal viewers, who we believe are a vibrant market that is always seeking moments of expression that are rooted in firm community of like-minded individuals,” says Marketing Manager for Video Entertainment Dichaba Phalatse.

SABC 1, in partnership with The Qwellers, has launched a new Summer campaign called ‘Qwell It on a Summer Levol’, featuring Ama Ice, an exclusive song by the eclectic modern hip-hop collective. The campaign is designed to capture the spirit of modern socialising and demonstrate how SABC 1 remains attuned to the rise of cultural trends.

The Qwellers’ music is a reflection of their unique perspective and experiences, with a focus on storytelling and social commentary. What does it mean to Qwel It?
To Qwel It, is a contextual phrase that embodies the spirit of street culture and underground hip-hop. It’s about going against the grain and challenging cultural and societal norms and expectations. “Qwell it on a Summer Levol” invites the audience to define their own expressions and meanings of what it means to Qwel this Summer, with SABC 1 at the heart of every moment of celebration and relaxation.
SABC 1’s commitment to delivering world-class entertainment is evident in their Summer campaign, which is designed to bridge the gap between modern socialising and the advent of online, viral trends. The partnership between SABC 1 and the Qwellers positions the national broadcaster as a leader in unexpected creative collaborations and an enabler of disruptive expression.

SABC 1 has historically always delivered summer campaigns that are culturally attuned to the pulse on the ground, making their newest campaign another successful one that bridges the gap between modern socialising and the advent of online, viral trends. What’s next for SABC 1?
SABC 1 viewers can enjoy extra Qwell it on a Summer Levol content by following the brand’s activities across social media platforms over the Summer season. The channel will also feature exclusive content, including a new season of The Unplug on Sundays at 18:00 from 15 December.

1. The Unplug
2. Gqom Nation
3. Instapreneurs
4. uShuni ka Maskandi

These shows will be available on SABC 1 and will be followed by other exciting content, including live events and competitions. Conclusion:
SABC 1’s Summer campaign, ‘Qwell It on a Summer Levol’, is a testament to the channel’s commitment to delivering world-class entertainment and its ability to stay attuned to the rise of cultural trends. The partnership with The Qwellers is a highlight of the campaign and will undoubtedly be a hit with SABC 1’s loyal viewers. With its unique blend of music, social commentary, and infectious beats, the Qwellers are redefining the South African hip-hop scene and inspiring a new generation of musicians and fans alike.