The Birth of Bobbie – A Human-Centered Approach to Influencer Marketing
A new solution has emerged from the Stagwell agency HUNTER, a leading marketing communications agency. The introduction of Bobbie, a technology-powered and human-centered influencer marketing agency, marks a significant milestone in the industry. Bobbie – The Birth of a New Era in Influencer Marketing
At the heart of Bobbie’s approach lies a deep understanding that real connections between people drive meaningful brand experiences. This conviction is reflected in the agency’s mission to match brands with the trusted voices that will communicate messages in a natural and approachable way. The Problem with Traditional Influencer Marketing
Traditional influencer marketing often falls short of its full potential. Marketers seek to tap into the power of influencers, but the process is often manual, time-consuming, and disjointed. This can lead to inconsistent results, wasted resources, and a lack of transparency. Solving the Problem with Bobbie
Bobbie changes the game by harnessing the storytelling and community-building power of creators. The agency’s proprietary research highlights the importance of authentic creator relationships in driving consumer action. Nearly half of Gen Z consumers and one in four Millennials think of influencers as friends, emphasizing the potential for meaningful connections.
- Proprietary research demonstrates the power of recommendations from friends and influencers to drive consumer behavior
- Authentic creator relationships can build deeper brand connections and drive tangible business impact
Building Relationships and Powered by Data
Bobbie is built on relationships and powered by data, consumer insights, AI, and industry-leading talent. The agency offers a new solution for marketers seeking an influencer-focused partner that combines human instincts with the latest technology to identify and engage creators.
| Key Benefits of Bobbie | Description |
|---|---|
| Human-Centered Approach | Bobbie combines human instincts with the latest technology to identify and engage creators |
| Scalable Solutions | Bobbie offers end-to-end influencer marketing solutions at scale |
| Dedicated Teams | Bobbie has dedicated teams in New York, Los Angeles, Chicago, Toronto, Montreal, and London to support client needs |
A New Solution for Marketers
The agency provides a leading solution within Stagwell for influencer-first marketing needs. Bobbie will fill the gap between ambition and execution for marketers seeking an influencer marketing partner. The Leadership Team
The leadership team at Bobbie represents decades of experience in influencer marketing and social and digital media. Donetta Allen, Chief Influencer Officer at HUNTER, will serve as President of the new full-service solution. “Real connections between people drive the most meaningful brand experiences,” said Allen. “Increasingly, the creators people follow aren’t just content providers, they’re trusted friends who guide purchasing decisions, inspire lifestyle choices, and encourage brand loyalty. At Bobbie, we’ll focus on matching brands with the trusted voices that will communicate messages in a natural, approachable way that does more than reach audiences-we’ll help them build life-long relationships.”
Monica Caponigro will serve as Managing Director of Bobbie, bringing extensive experience in influencer marketing to the role. As influencer marketing grows its share of the marketing mix, Bobbie is a fresh new solution for clients seeking a partner with specific influencer marketing focus and expertise. The creator economy has fundamentally changed consumer discovery and behavior, and Bobbie will empower brands to thrive in this relationship-driven marketplace. For more information about Bobbie and its services, please visit thebobbieagency.com or follow @thebobbieagency on Instagram, Substack or LinkedIn.
