The marketing world is abuzz with the launch of a groundbreaking campaign, “Totally Mailed It,” which aims to revolutionize the way marketers think about direct mail as a media channel. Launched yesterday, this creative campaign brings together some of the most influential leaders in marketing to champion the power of mail in reaching business goals.
Meet the Advocates
- Mark Ritson, global brand consultant and marketing professor
- Rory Sutherland, vice chairman of Ogilvy
- Nathan Ansell, CMO at Waitrose
- Andrew Tindall, senior vice president of global partnerships at System1
These esteemed individuals, along with several other prominent industry leaders, are joining forces to promote the value of mail in the marketing mix. Their collective expertise and influence will undoubtedly make a significant impact on the industry.
The Creative Campaign
The “Totally Mailed It” campaign features a range of creative assets, including out-of-home displays, social media ads, and direct mail packs. The out-of-home displays will be placed in prime locations across London and Manchester, while the social media ads will be targeted at advertisers and agencies.
| Out-of-Home Displays: | Large digital out-of-home formats in London and Manchester |
| Social Media Ads: | Targeted at advertisers and agencies |
| Direct Mail Packs: | Engaging packs sent to marketers, featuring testimonials and success stories |
The campaign’s creative assets are designed to showcase the power of mail in reaching business goals. Each display features a bold headshot of one of the industry advocates, accompanied by a pithy quote that highlights the benefits of mail in the marketing mix.
Success Stories and Testimonials
The “Totally Mailed It” campaign is supported by a range of success stories and testimonials from the advocates. These can be found on a dedicated landing page on the Marketreach website, where marketers can learn more about how mail has helped them achieve their goals.
- Nishma Patel Robb, ex-senior director, brand & reputation marketing at Google
- Dino Myers-Lamptey, founder of The Barber Shop
- Sophie Devonshire, CEO at The Marketing Society
- Richard Shotton, founder of Astroten and author of The Choice Factory and The Illusion of Choice
These success stories demonstrate the effectiveness of mail in driving ROI and creating lasting connections with customers.
Expert Insights
We spoke with Cameron Russell, head of marketing at Marketreach, to gain a deeper understanding of the campaign’s goals and objectives.
Cameron Russell, head of marketing at Marketreach, said: “Mail has the unique ability to cut through and create moments of genuine surprise and emotional connection. This is why brands are still investing in it to reach their goals. And it can work hand-in-hand with different channels to deliver lasting value.”
Andrew Tindall, senior vice president of global partnerships at System1, also shared his thoughts on the campaign.
Andrew Tindall, senior vice president of global partnerships at System1, said: “I agree with JICMail that mail is a super touchpoint due to its unique, seven-day-long dwell time in people’s homes and the fact that you can pick it up with your hands. The emotional connections drive action. Mail peacocks. It’s luxurious. It serves as a pause for thought and sits next to us whilst we decide what to do next.”
The “Totally Mailed It” campaign is a testament to the power of collaboration and the importance of showcasing the value of mail in the marketing mix. By bringing together some of the most influential leaders in marketing, this campaign is sure to make a significant impact on the industry. Stay tuned for more updates on this innovative campaign! As the marketing landscape continues to evolve, it will be interesting to see how the “Totally Mailed It” campaign influences the way marketers think about direct mail. One thing is certain, however, the campaign’s message is clear: mail is a powerful tool that can drive results and create lasting connections with customers. Whether you’re a seasoned marketer or just starting out, the “Totally Mailed It” campaign is definitely worth checking out.
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What’s Next?
As the “Totally Mailed It” campaign continues to roll out, it will be exciting to see how it influences the marketing landscape. Will it help to revitalize the use of direct mail? Only time will tell. But one thing is certain: this innovative campaign is a game-changer for the industry.
